EL PASO, Texas—When the Covid-19 pandemic brought about the U.S.-Mexico border to close down within the spring of 2020, many retail and different companies on the U.S. facet misplaced a swath of consumers. Gregoria Flores remains to be ready for his or her return.
Ms. Flores’ retailer, Novedades Yeya’s, sits a number of blocks away from the Paso del Norte port of entry in downtown El Paso. She estimates that earlier than border restrictions banned nonessential journey, about 90% of her prospects have been Mexican nationals from the neighboring metropolis of Ciudad Juárez who would commonly cross into El Paso to buy, eat or go to household.
Now, the stretch of South El Paso Avenue the place Ms. Flores’s store is situated sees fewer border crossers than in pre-pandemic instances, and additional away from the port, foot site visitors is sparser, she, different enterprise homeowners and staff stated.
Whereas retail, eating places and different institutions have been springing back to life across much of the U.S. as more people get vaccinated and a few Covid restrictions ease, many consumer-facing companies in cities alongside the southern border have but to see a rebound, their prospects nonetheless shut out by journey bans.
“We’d like our prospects again,” Ms. Flores stated in Spanish. “The individuals from Juárez would purchase our objects in bulk, and it was lots of them.”